Be More Than Beautiful
Brand identity, guest experience design, and marketing materials helping boutique hoteliers attract premium guests and boost direct bookings.
Attract Visitors & Inspire Pride
Tourism marketing, community engagement, and brand management helping municipalities, counties, and tourism boards attract visitors and grow local pride.
TRUSTED BY
Great Community. Even Better First Impression.
We handle everything you need to craft a destination identity that resonates with visitors, residents, and stakeholders.
Strategic Communication
Stakeholder discovery, messaging frameworks, and alignment with community goals.
Destination Branding
Visual identity, campaign creative, and brand systems built for consistency.
Community Engagement
Inclusive messaging and programs that reflect civic pride and diversity.
Tourism Campaigns
Seasonal, event-based, and evergreen marketing that attracts visitors and drives economic impact.
Media & Promotion
Paid and earned media strategies optimized for awareness, visitation, and ROI.
Launch Support
From press releases to social media activations, we ensure your campaigns land with impact.
How We Build Memorable Destination Brands
Branding your community isn’t just about visuals—it’s about building trust, inspiring travel, and creating consistency across every visitor and resident touchpoint.
STEP ONE
Discover
Community & Destination Strategy
We begin by aligning with your tourism and civic goals. Through stakeholder interviews, audits, and tourism data analysis, we uncover your destination’s unique strengths and shape a roadmap that guides every campaign decision.
STEP TWO
Design
Creative & Campaign Design
We develop bold creative—logos, messaging, visuals, and tourism collateral—and apply it across digital, print, and event touchpoints. This ensures your destination identity resonates with visitors, businesses, and residents alike.
STEP THREE
Deploy
Launch, Promote & Elevate
From media campaigns to event promotions, we deliver the tools you need to boost tourism and civic pride. We manage campaign rollout, media placements, and seasonal activations—supported by performance tracking and reporting that leadership can trust.
Here's what our clients are saying...
Take a look at what previous clients have said about working with YKMD.
It was a very, smooth process.
“Yanique and her team adapted to our crazy schedules.
We can always count on Yanique to graciously be available at all times to help us get things done.
We will always come back to YKMD.”
PEGGY CASTANO
City of Lauderdale Lakes
...where I go when I want something special...
“I find her to be talented, professional and easy to work with. YKMD is where I go when I want something special to be created, something that connects deeply with the audience and inspires them to action.”
MELISSA DUNN
City of Lauderhill
YKMD has been a godsend
“We are very interested in partnering again for future events since this has worked well for us. YKMD has been a godsend in the sense that we actually had time to devote to some other things.
This has allowed me to really utilize, not only designers, but talented people to help create a great and well-branded experience.”
LEIGH MONISTERE
Project Invent
See Our Work
Discover how we’ve help elevate brands and their guest experiences.
You deserve a tourism brand as strong as your community.
Hi, I’m Yanique DaCosta—Creative Director at YKMD. With over 15 years of experience, I’ve helped municipalities, tourism boards, and global brands build campaigns that attract visitors, boost civic pride, and grow local economies.
We operate as an extension of your internal team—bringing strategy, design, media, and reporting together under one roof.
From county-wide campaigns to destination rebrands, we deliver communication systems that are clear, creative, and accountable.
Let’s be real—marketing your community is a massive lift.
It’s not just ads or brochures. It’s the story visitors and residents connect with from their first interaction—whether through your website, a campaign, or a community event.
You’re likely juggling questions like:
Who is our ideal visitor—and how do we attract them?
How do we showcase our unique assets and local pride across media and events?
How do we compete with better-funded destinations?
How do we prove ROI and transparency to stakeholders and residents
That’s where I come in.
I’ve built a full-service tourism marketing system for municipalities and destination boards ready to elevate every touchpoint. From strategy and visuals to media placement and reporting—we handle the heavy lift, so you can focus on governance and community impact.
Ready to put your destination on the map?
Click below to send us your RFP. We’d love to hear about your goals and show you how we can help.
Yanique DaCosta
Founder, YKMD
Frequently Asked Questions (FAQs)
Some of our most frequently-asked-questions:
Q. What information do you need from us to get started?
Typically, we’ll ask for your current tourism reports, marketing materials, community plans, and any existing brand guidelines. This helps us understand where you are now and where you want to go.
Q. How do you handle stakeholder input?
We facilitate structured workshops, interviews, and surveys to gather input from residents, businesses, and leadership. This ensures the brand reflects community voices while keeping the process efficient and results-focused.
Q. What does the timeline look like?
Most county-wide or municipal branding projects run 4–6 months from discovery to launch, depending on the scope. We build timelines around your approval processes, public meetings, and rollout needs.
Q. How do you report progress and results?
You’ll receive clear, regular updates tied to milestones—discovery findings, design drafts, campaign performance, and post-launch reporting. Our reporting is designed to be presentation-ready for boards, councils, and funding committees.
Q. Can you work with our existing vendors or teams?
Yes. We often collaborate with internal communications staff, tourism offices, PR firms, or event planners. We ensure branding integrates seamlessly with existing campaigns and doesn’t duplicate efforts.
Q. How do you structure pricing?
We provide a clear, line-item proposal with options for phased rollouts. Our goal is to make it easy to align deliverables with budget cycles and procurement requirements.